14 Brilliant Tips for Google Analytics Newbies

Google Analytics is a web analytics service offered by Google that tracks and reports the website traffic, currently as a platform inside the Google Marketing Platform brand. 

Basic Introduction To Web/Google Analytics.

There are some questions that need to answered when you create a website. Such as,

• Where are my site visitors coming from- Referral or Search
• How many conversions are coming from Organic Traffic
• Which city or Keywords brings the highest visitors on my site
• What are the most viewed pages on my site
• Mobile vs. Desktop website visitors and their behavior.

All these questions have one answer – Web Analytics

There are 2 Key reasons using Web Analytics. First, Is to find what’s working and what’s not working. And second, is to measure results against your expectations.

Key Analytic Types

1. Website User Behavior Analytics – This is related to acquisition and on behavior of users on your website.
2. Mobile App User Behavior Analytics – This is related to acquisition and behavior of users on your mobile app.
3. Third Party Tool/Website Engagement Analytics – This is related to behavior of users on your properties created on other websites like your face book page, you tube channel, Email marketing lists etc.