Website Traffic
It refers to the total volume of users visiting a site. It depends on the site’s purpose, the visiting guests own goals, and the way in which they discovered your site. It can be compared as Footfall in a local store nearby.
Types Of Traffic
The traffic of the website is broadly categorized under 2 forms:
- DIRECT/ORGANIC TRAFFIC
- INDIRECT/INORGANIC TRAFFIC
Direct Traffic
It is the category of traffic where results are analyzed from people typing the URL directly into their browser search bar. It is directly related to Brand Awareness. Therefore, an increase in direct traffic is usually related to a greater number of users who access web directly by typing URL into the browser.
Indirect Traffic
It is the category of traffic which is generated by one party and transferred to the other party, in which the 3rd party provided the intermediary transit services.
There are some other sub categories of web traffic too, such as Referral, Email Marketing, Social Networks, Paid Media, Paid Search.
Referral Traffic is basically generated via people entering a website by clicking on a link from another site like a blog or any other forum. This can be boosted with the activity of LINK BUILDING, submission of the site link to directories. Email Marketing provides a vast information about the delivery rate, opening rate, clicks on links, total clicks etc. Social Network generated traffic refers to guests who arrives after clicking on social media post. Paid Media traffics is what generated after clicking on a PPC ad on a social media network.
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