Guest Posting: Step-by-Step guide to get started
Guest Posting is an act of contributing content to another person’s website/blog or brand. This is also known as guest blogging. Here, the writer acts as a contributor or guest author and submits content to the publisher.
Benefits of Guest Blogging:
Guest posting works wonderfully as a marketing tactic because it’s symbiotic. It’s a duo beneficiary for publishers and writers. Whenever the content is high-quality, valuable, and relevant publishers get fresh content that their readers can appreciate.
There are many potential benefits of Guest Posting:
- Builds Relationships
- Reaches New Audiences
- Builds Brand Awareness
- Nurture Lead generation Process
- Increases Traffic
- Boost SEO and SMM
How To Do Guest Posting/Blogging:
There are some important steps that need to be followed while doing guest posting, these will help to set a foundation for your plan, goal setup, expectations, and the opportunities best suited for you in near future.
Step 1: Determine Your Goal
To become a smart guest blogger is important, knowing what results you want to extarct from the work will help you to create a clear road map to accomplish it.
Step 2: Find Opportunities
The next important step is to find sites that interest your audience. Start looking for the sites that attract and interest your targeted audience. Another way is to find the sites already linked to your competitors.
Step 3: Qualify for Guest Posting
Once you have gathered the above information, start qualifying them. Look for the blogs that allow/accept guest posts suited to your strategy and goals.
Step 4: Fit for Readers
Consider the targeted audience of the publisher and develop topics that align with their interests. Do not use the topics already covered on the page. Pitch your ideas and content that fills the need and gaps on the page. Give a thorough review of the site and list down the topics that would be good for the site but haven’t been covered yet.
Step 5: Create a Pitch
To get noticed your pitch you should consider: finding the right person to contact, adhering to the guidelines provided for the posting, and creating an eye-catching headline/ subject line. Make sure to add proof of your value and quality ( link your social media handles and other platforms).
Step 6: Follow Up
The work isn’t over once the post is submitted. To build a good relationship with the publisher and for the second opportunity, follow-up is mandatory.
