Google Analytics is a web analytics service offered by Google that tracks and reports the website traffic, currently as a platform inside the Google Marketing Platform brand.
Basic Introduction To Web/Google Analytics.
There are some questions that need to answered when you create a website. Such as,
- Where are my site visitors coming from- Referral or Search
- How many conversions are coming from Organic Traffic
- Which city or Keywords brings the highest visitors on my site
- What are the most viewed pages on my site
- Mobile vs. Desktop website visitors and their behavior.
All these questions have one answer – Web Analytics
There are 2 Key reasons using Web Analytics. First, Is to find what’s working and what’s not working. And second, is to measure results against your expectations.
Key Analytic Types
- Website User Behavior Analytics – This is related to acquisition and on behavior of users on your website.
- Mobile App User Behavior Analytics – This is related to acquisition and behavior of users on your mobile app.
- Third Party Tool/Website Engagement Analytics – This is related to behavior of users on your properties created on other websites like your face book page, you tube channel, Email marketing lists etc.
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